The Path of The Coach and Where You Fit In - Part 2

Jul 05, 2023


In the fast-paced world of coaching, it's easy for beginners to get overwhelmed by the numerous tasks and responsibilities they need to handle. From building websites to creating email sequences, there's always something demanding their attention. However, amidst all the complexity, one crucial skill often gets overlooked: time management. In this blog post, we'll delve into the significance of effective time management for coaches and how it can transform their coaching practice. We'll explore the common challenges coaches face, the mindset shift required, and practical strategies to optimize their use of time.

The Illusion of Productivity:

Sheri Fluellen, an experienced coach, recognized that many coaches struggle with time management. They often find themselves engrossed in various activities but fail to prioritize the most critical tasks. Coaches in the early stages of their careers might feel overwhelmed by the pressure to establish a strong online presence, such as building a website and implementing intricate email sequences. While these activities have their place, they shouldn't distract coaches from focusing on essential aspects of their practice.

The Time Management Challenge:

To illustrate the challenges coaches face, Faisal Ensaun shared a personal anecdote. During a certification program, he realized that despite dedicating a considerable amount of time to his coaching business, he hadn't been effectively working on the core aspects that drive growth. Upon introspection, he discovered that he had spent only a fraction of his time on activities directly related to client acquisition and engagement. This revelation highlighted the importance of tracking time usage and dispelled the misconception of being productive solely based on perceived effort.

The Need for a Mindset Shift:

The story Faisal shared highlighted the need for a mindset shift regarding time management. Coaches often fall into the trap of thinking that once they have more clients or go full-time, they will have an abundance of time to dedicate solely to coaching. However, the reality is that as coaches become more successful and ambitious, their time becomes increasingly valuable and limited. Therefore, it's crucial to cultivate effective time management habits early on in the coaching journey to ensure sustainable growth and fulfillment.

The Impact on Coaching Effectiveness:

Effective time management is not just about personal productivity; it directly influences a coach's ability to support clients. Many clients struggle with time management themselves, and coaches who have mastered this skill can better guide and support them. Coaches need to navigate the challenges of productivity, prioritize tasks, and develop the discipline required to maintain focus. By doing so, they can become more effective leaders and communicators, equipped to help their clients overcome similar obstacles.

Building a Time Management Model:

To help beginner coaches optimize their time, Faisal introduced a time management model. He emphasized that coaches should focus on two key aspects: understanding what to prioritize in their business and developing the necessary time management skills. These skills extend beyond reading books or attending seminars; they require practical implementation in both personal and professional spheres. By mastering time management, coaches can enhance their productivity, increase clarity, overcome fears, and become effective leaders in their own right.


Effective time management is a critical skill for beginner coaches. It goes beyond simply being productive and ensures coaches can focus on the most important aspects of their practice. By embracing a mindset shift, tracking time usage, and honing time management skills, coaches can cultivate sustainable growth, support their clients more effectively, and create a balanced and fulfilling coaching practice. Remember, it's not about how much time you have; it's about how well you use the time you've been given.