Why Your Ideal Client Might Not Be Your Ideal Client: A Three-Part Framework

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Welcome aboard, fellow beginner coaches! As you embark on your coaching journey, one of the pivotal factors that will shape your success is understanding and identifying your ideal clients. In this comprehensive guide, we'll delve into the intricacies of this process, equipping you with the tools and insights you need to navigate the path towards your ideal coaching clientele.


Identifying Need:


At the heart of building a successful coaching practice lies the ability to identify clients who genuinely need the services you offer. Instead of trying to persuade individuals of the benefits of coaching, focus on addressing existing needs. Dr. Sheri Fluellen underscores the importance of this alignment, emphasizing that your coaching deliverables should directly tackle the challenges your potential clients are facing. Consider whether your services resonate with the specific needs of the people you aim to serve.


Recognizing Need:


It's not enough for you to recognize the need for your services; your ideal clients must also acknowledge this need themselves. Rather than attempting to convince potential clients of the value of coaching, seek out individuals who already understand its potential impact. Aligning yourself with clients who recognize their own challenges sets the stage for more meaningful and productive coaching engagements.


Assessing Resources:


While identifying clients who need and recognize the value of your services is crucial, it's equally essential to ensure they have the resources to invest in coaching. This encompasses financial resources, as well as time and commitment. While offering reduced-cost or pro-bono services can be a noble gesture, it's essential to establish boundaries to safeguard both your business and personal well-being.


Allocating Pro-Bono Services:


Should you opt to offer pro-bono services, do so in a structured and intentional manner. Develop a plan for allocating these services, ensuring they do not overwhelm your capacity to serve paying clients effectively. Setting clear boundaries around pro-bono work is imperative to maintaining the sustainability of your coaching practice while still allowing you to give back to those in need.




Understanding your ideal coaching clients is an ongoing journey that evolves alongside your coaching practice. By focusing on clients who genuinely need and value your services, you can make a profound impact and drive the success of your coaching business. Remember, your mission as a coach is to serve those who explicitly recognize their need for your services and possess the means to invest in their personal growth.


As you navigate your coaching journey, keep these principles at the forefront of your mind, and be prepared to adapt your approach as needed. By doing so, you'll not only attract the right clients but also cultivate a thriving coaching practice that makes a positive difference in the lives of others. Embrace the journey, and may your coaching endeavors be both fulfilling and transformative!